AdSense Blogs
Posted:
1/26/2007 7:08:51 AM
By:
Chris Johnson
Google AdSense announces a new tool to allow advertisers to target specific ad placement channels based on the ad size and location of ads on your site. There are only a few extra steps publishers can make to their site that could potentially attract more advertisers by allowing them to target these channels as ad placements. By opening up this feature and allowing advertisers to target ad placements on more desirable ad locations should in turn increase their value to advertisers and should encourage advertisers to bid more.
Here are some FAQ's published by the AdSense team to assist you in this newly added feature.
How are ad placements different from custom channels?
Think of ad placements as 'enhanced' custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the 'Channels' page in your account, click the appropriate 'edit settings' link on the right. As you can see below, there will be a box labeled 'Targeting' on the next page which, once checked, will show this channel to advertisers as an ad placement. From there, you'll just need to provide some details on where the ad unit appears on your site: Advertisers will see the 'External name' and 'Description' along with the domain on which that placement appears, so a meaningful name and detailed description clarifying where the ads will show can make your placement more appealing.
Be sure to highlight your most valuable and best-performing ad units as placements. For example, try a description like 'Ads will appear in a 300x250 rectangle embedded within articles on the Travel section' or 'Ads will appear only in the leaderboard ad unit directly above any page on the site.
If nobody bids on my placement, does that mean I won't get any money?
Ads that are targeted through ad placements compete in the same auction against all other ads that are eligible to appear in that space, so you'll still be able to generate earnings. For example, suppose you created a 'Homepage, Top center' placement. When we see an impression from this placement, we round up advertisers who match the content of your homepage, as well as those targeting your site and this placement and include them in an auction. We'll then display the ad which our system has determined will earn you the most money, regardless of how it was targeted.
What kind of placements should I create?
Remember that advertisers will rely on your ad placement descriptions in order to decide whether to target their ads to your site. That said, here are a few tips to get started:
- If you have multiple ad units on a page, let advertisers target the high visibility ones separately
- If you have a wide range of topics on your site and you think certain topics will appeal to different types of advertisers, then break them out accordingly
- Break out high visibility pages such as your homepage and any above-the-fold spots
Posted:
11/6/2007 12:40:39 AM
By:
Chris Johnson
Happy Holidays from the XpertFx.com Development Team.
Posted:
5/31/2007 6:15:44 AM
By:
CJ
Google AdSense adds more click-to-play video ad options. The new options include the 728X90 Leaderboard, the 120X600 Skyscraper and the 160X600 Wide Skyscraper. Previously, Google AdSense video ads were only enabled for the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.
Posted:
5/29/2007 10:44:49 AM
By:
Austin
Clicks happen. Google AdSense says there is no need to report the occasional accidental click on AdSense ads. They warned to be VERY careful of incidental clicks, but they are aware that unwanted clicks happen.
Posted:
5/23/2007 1:30:36 PM
By:
CJ
Google AdSense announces today that they are launching streaming video ads to a small group of publishers. Read more about Google AdSense Videos.
Posted:
4/5/2007 3:28:58 PM
By:
Chris Johnson
Google AdSense ad units are getting a makeover with a cleaner and more attractive ad format. The new formats are said to be more visually appealing to users and perform better for publishers and advertisers alike. Google is in the process of rolling out this change to all users and it is said that the changes should be implemented automatically over the next few days. The Google AdSense Team assures publishers that the fonts and colors of the facelifted ads won't be changed. Therefore, the color scheme will seamlessly match the site as before. Stay tuned for more change notifications.
Posted:
3/21/2007 6:52:22 AM
By:
Chris Johnson
Google has announced a limited beta test of pay-per-action advertising, a new pricing model that allows advertisers to pay only when predetermined actions are completed on their site. The pay-per-action model gives advertisers the option of paying when a customer makes a purchase, signs up for a newsletter, or completes any other clearly defined action the advertiser chooses. Advertisers have the freedom of defining the value of a completed action, ultimately giving them more control over their advertising costs. Designed to complement Google’s existing cost-per-click and cost-per-impression pricing models, pay-per-action pricing offers advertisers yet another choice, enabling them to reach their customers in a new way, and thereby better meeting their goals and objectives.
Posted:
3/14/2007 12:06:22 PM
By:
Chris Johnson
It seems the number one question we get via email or see on the web is concerning ad positioning with Google AdSense. We've helped many site owners increase their revenue as much as 50% with ad positioning and each site is different based on the site specific users. Each sites users have different behaviors that takes trial and error to pin-point their particular behaviors.
Posted:
2/9/2007 7:02:42 AM
By:
Em J
Google Adsense today released clarification concerning confusion over "explicit endorsements" for AdSense referrals. The confusion among publishers is often concerning the difference of explicit endorsements for referrals versus explicit endorsements for AdSense for content. Below you will find Google AdSense's explination and clarification of the referral prorgam policies as posted by Dan Friedman - AdSense Product Marketing on the Inside AdSense site.
Posted:
2/5/2007 8:37:54 AM
By:
Chris Johnson
Google AdWords customers can now place sponsored local ads inside Google Earth. The new feature lets advertisers place contact details and a logo on a map marker in the 3D environment.
Posted:
1/23/2007 6:17:08 AM
By:
Chris Johnson
Google announced Monday that over the next four weeks a small group of publishers will be testing AdSense video distribution. The test group will be small to large publishers from many different types of sites.