AdSense Blogs
Posted:
2/9/2007 7:02:42 AM
By:
Em J
Google Adsense today released clarification concerning confusion over "explicit endorsements" for AdSense referrals. The confusion among publishers is often concerning the difference of explicit endorsements for referrals versus explicit endorsements for AdSense for content. Below you will find Google AdSense's explination and clarification of the referral prorgam policies as posted by Dan Friedman - AdSense Product Marketing on the Inside AdSense site.
First, referral ads are credited on a cost per action (CPA) basis. This means that there is a specific action such as an install for Google Pack that your visitors must complete before you generate earnings. The advertiser places a certain value on that action being completed, and is willing to pay you a percentage of that value. If you highlight the referral ad and encourage more people to complete the action, the value that the advertiser places on that action does not diminish.For example, Google is willing to pay up to $2 for each new user who downloads and installs Google Pack. If you encourage people to download and install Pack on your site and the conversion rate goes up, we're happy to pay the additional cost, because it directly translates to more Pack users for us.
However, this isn't the case for most AdSense for content and AdSense for search ads, which are served on a cost per click (CPC) or cost per thousand impression (CPM) basis. It's generally harder for an advertiser to decide on a CPC/CPM value than it is to decide on a CPA value because multiple factors go into deciding the value of a click or impression. Encouraging clicks on these ads not only drives lower quality traffic to an advertiser’s site but provides poor data for an advertiser to make an appropriate bid on the click. This results in a poor experience for visitors and advertisers, which isn’t good for you as a publisher.
Additionally, you can endorse referral ads because you know the exact ad you are displaying on your site. You are offering your visitors genuine advice based on the products and services you think they'll like. However, with CPC ads you don't know which ads will show up -- it would be disingenuous for you to recommend the products or services in your ads in this case, which could result in visitors being misled.Of course, publishers may never encourage people to click on any ad, including referrals, for deceptive purposes. For example, you can't ask visitors to click on a referral ad to make you money. Any endorsement or attention drawn to a referral ad must be done in a way that supports the intended use of the product or service associated with it.
In short, our policies on endorsing ads are based on our concern for the visitor, the advertiser, and the publisher. We strive to make AdSense work best for all our partners.
Posted:
11/6/2007 12:40:39 AM
By:
Chris Johnson
Happy Holidays from the XpertFx.com Development Team.
Posted:
5/31/2007 6:15:44 AM
By:
CJ
Google AdSense adds more click-to-play video ad options. The new options include the 728X90 Leaderboard, the 120X600 Skyscraper and the 160X600 Wide Skyscraper. Previously, Google AdSense video ads were only enabled for the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.
Posted:
5/29/2007 10:44:49 AM
By:
Austin
Clicks happen. Google AdSense says there is no need to report the occasional accidental click on AdSense ads. They warned to be VERY careful of incidental clicks, but they are aware that unwanted clicks happen.
Posted:
5/23/2007 1:30:36 PM
By:
CJ
Google AdSense announces today that they are launching streaming video ads to a small group of publishers. Read more about Google AdSense Videos.
Posted:
4/5/2007 3:28:58 PM
By:
Chris Johnson
Google AdSense ad units are getting a makeover with a cleaner and more attractive ad format. The new formats are said to be more visually appealing to users and perform better for publishers and advertisers alike. Google is in the process of rolling out this change to all users and it is said that the changes should be implemented automatically over the next few days. The Google AdSense Team assures publishers that the fonts and colors of the facelifted ads won't be changed. Therefore, the color scheme will seamlessly match the site as before. Stay tuned for more change notifications.
Posted:
3/21/2007 6:52:22 AM
By:
Chris Johnson
Google has announced a limited beta test of pay-per-action advertising, a new pricing model that allows advertisers to pay only when predetermined actions are completed on their site. The pay-per-action model gives advertisers the option of paying when a customer makes a purchase, signs up for a newsletter, or completes any other clearly defined action the advertiser chooses. Advertisers have the freedom of defining the value of a completed action, ultimately giving them more control over their advertising costs. Designed to complement Google’s existing cost-per-click and cost-per-impression pricing models, pay-per-action pricing offers advertisers yet another choice, enabling them to reach their customers in a new way, and thereby better meeting their goals and objectives.
Posted:
3/14/2007 12:06:22 PM
By:
Chris Johnson
It seems the number one question we get via email or see on the web is concerning ad positioning with Google AdSense. We've helped many site owners increase their revenue as much as 50% with ad positioning and each site is different based on the site specific users. Each sites users have different behaviors that takes trial and error to pin-point their particular behaviors.
Posted:
2/5/2007 8:37:54 AM
By:
Chris Johnson
Google AdWords customers can now place sponsored local ads inside Google Earth. The new feature lets advertisers place contact details and a logo on a map marker in the 3D environment.
Posted:
1/26/2007 7:08:51 AM
By:
Chris Johnson
Google AdSense announces a new tool to allow advertisers to target specific ad placement channels based on the ad size and location of ads on your site. There are only a few extra steps publishers can make to their site that could potentially attract more advertisers by allowing them to target these channels as ad placements. By opening up this feature and allowing advertisers to target ad placements on more desirable ad locations should in turn increase their value to advertisers and should encourage advertisers to bid more.
Posted:
1/23/2007 6:17:08 AM
By:
Chris Johnson
Google announced Monday that over the next four weeks a small group of publishers will be testing AdSense video distribution. The test group will be small to large publishers from many different types of sites.